
The international Digital Marketing Awards series
Montreal - Paris - Dubaï - Brussels - Geneva - Luxembourg - Monaco
Next event on May 28th, Montreal, from 6 to 10 pm. Case subscription until April 28th
Celebrating Digital Marketing Excellence across continents
Since 2019, Les Cas d’Or has become a leading event series celebrating innovation and excellence in marketing and digital strategies. Bringing together top marketing and digital executives, the awards showcase groundbreaking projects that define the future of the industry.
Recognized as a must-attend event in France originally, Les Cas d’Or highlights the most impactful campaigns, tools, and strategies, driving meaningful conversations across sectors.
In 2025, Les Cas d’Or expands globally, starting in major international cities. This marks the beginning of a broader mission to connect global leaders and celebrate marketing excellence.
Montreal’s inaugural event sets the tone, reflecting the series’ commitment to promoting creativity and digital innovation worldwide.
Les Cas d'OR are annual Premium Award Dinners gathering up to 200 attendees.
"Les Cas d'OR" means "The Golden Cases" in French, we are eager to see your Best Practices ! Now is time to claim your leadership and excellence in Digital Marketing.
Categories
Brands, Agencies, Ad Sales companies, On Line Media owners, Ad Tech and Mar Tech players can submit their client cases showing how they succeeded with their digital projects. Relevancy, Digital Maturity and Innovation are the main criteria in the following categories.
How to submit a Case:
- Go to our international event e-shop and register
- Select your international event and your category of expertise
- Submit your Slide Case (15-20 slides) or Video Case (max 2mins) containing the following items : Market Context/Client Brief and objectives/Expertise and solutions gathered together/Delivered campaign or Case with images and graphics for better understanding/Performance results. The presentations have to be sent to pascal.gayat@lescasdor.com
Search Marketing
Optimization of paid (SEA) and organic (SEO) strategies to increase online visibility.
Social Media
Innovative use of social platforms to engage and retain communities.
Influencer Marketing
Effective collaborations with influencers to promote products or services.
Programmatic Advertising
Automated display campaigns targeting relevant audiences efficiently.
Customer Relationship Management (CRM)
Strategies to enhance customer satisfaction and loyalty through effective relationship management.
Lead Generation
Innovative techniques to attract and convert qualified leads.
Omnichannel and Drive-To-Store
Seamless integration of online and offline channels to drive customers to physical stores.
Data-Driven Marketing
Leveraging data to personalize customer experiences and optimize performance.
Artificial Intelligence Marketing
Harnessing AI to improve campaigns and customer interactions.
Mobile Marketing
Strategies targeting mobile users for an optimized experience on portable devices.
Online Video
Creation and distribution of engaging video content to capture audience attention.
Performance Marketing
Campaigns focused on measurable results and high return on investment.
Performance Tracking and Optimization
Tools and methods to measure and enhance the effectiveness of marketing initiatives.
Storytelling
Creative use of narratives to strengthen engagement and emotional connection with the brand.
Retail Media
Utilizing retailer ad spaces to reach consumers at the point of purchase.
Sustainable Marketing
Initiatives promoting eco-friendly and responsible practices in digital marketing.
Innovation Award
Recognition given to the most innovative campaign or project across all categories.
Jury's Special Award
Recognition given to the campaign or project that captured the Jury’s heartfelt affinity and admiration.
Grand Prize
Award honoring the best case across all categories, selected by the jury.
2025's Jury Members
We are bringing together 20 senior marketing executives from leading brands.
They are evaluating the most innovative digital marketing initiatives and they are joining us in celebrating excellence while shaping the future of marketing!Florence Bacccard
Brand Director
UBISOFT (Montreal)
Maud Barre Miniou
Marketing & Digital experience Director
IDOLEM
HOT YOGA STUDIOS
Sophie Belanger
Chief Marketing Officer, Coffee
KEURIG DR PEPPER CANADA INC
Guillaume Ber
Senior Director, Digital Strategy and Video Distribution
QUEBÉCOR (NumériQ)
Cloe Berard
Senior Director, Digital marketing strategy & eCommerce
MARCELLE GROUP
Julie Dionne
VP marketing & innovation
St-HUBERT
Jonathan Gendreau
Vice President, eCommerce & Digital Strategy
METRO
Marjorie Houle
Marketing Director
LACTALIS CANADA
Hugo de La Grandiere
Media, Web & Digital Performance Lead
NOVARTIS
Pascale Landreville
Marketing Director
SUPER C - METRO
Jeremy Leith
Marketing Director
PHI
Marie-Pierre Mathieu
Chief Marketing Officer, Quebec office
RBC
Michael Masse
Senior Director - Digital Studio
NATIONAL BANK OF CANADA
Alice Raffin
Digital Marketing Director
BIXLERS
Pascal Rosello
Chief Digital Officer L’Oreal Luxe Canada
L'OREAL CANADA
Isabelle Roy
Senior Advisor Marketing
DESJARDINS
Gregory Saget-Rudd
Senior VP Growth
NESTO
Laetitia Sorribes
VP marketing & Communications
INTACT
Melanie Tremblay
Digital strategy & experience Director
GERMAIN HOTELS
Nathalie Tremblay
VP, Marketing strategy & Customer experience
TENNIS CANADA
Aurelie de Turckheim
Communications Director
STANISLAS COLLEGE
Lea Zaghdoun
Marketing & eCommerce Director
JOUVIANCE
Planning
4 key steps to not miss out !
1Case Subscription campaign
Candidates can register their cases from February 1st to April 28th.
2Jury analysis
The Jury members will be consulted early May.
3Dinner Table Booking
Companies can start booking Dinner seats and table from February 1st until April 28th.
4Awards Dinner
on May 28th
Dinner starts at 7pm with a networking cocktail and ends at 11 pm.
Organizers
PASCAL GAYAT - Founder
Pascal Gayat founded Les Cas d'OR in 2019 after 23 years of leadership in international digital marketing companies such as Softbank Interactive Marketing, 24/7 Media, Overture, Yahoo!, and Tradedoubler.
Les Cas d’OR is a prestigious annual awards program designed to recognize and celebrate the most innovative, impactful, and successful digital marketing and advertising campaigns. Bringing together top industry professionals, leading companies, and visionary marketers, this event showcases excellence across the entire digital marketing value chain.
The awards highlight cutting-edge strategies, groundbreaking technologies, and creative executions that drive tangible business results. From artificial intelligence-powered solutions to innovative customer engagement campaigns, Les Cas d’OR spotlights the projects that push the boundaries of what is possible in the digital space.
With over 30 distinct categories, the program covers key areas such as data-driven marketing, social media innovation, content creation, e-commerce strategies, and marketing automation. Each category is carefully designed to reflect the current trends and challenges faced by marketing professionals in today’s fast-paced digital landscape.
The jury is composed of top-tier marketers, digital leaders, and decision-makers from leading global organizations. Their expertise ensures a rigorous and transparent evaluation process, making Les Cas d’OR a benchmark for quality and innovation.
The event provides a unique opportunity for businesses to gain visibility, build credibility, and network with the brightest minds in the industry. Winners not only receive recognition for their outstanding achievements but also establish themselves as leaders in the ever-evolving digital marketing ecosystem.
Set in a prestigious venue, Les Cas d’OR offers an inspiring mix of networking opportunities, fostering a community of forward-thinking professionals dedicated to shaping the future of marketing.
Whether you’re an agency, a brand, or a tech provider, participating in Les Cas d’OR is a chance to shine, connect, and innovate. Join us in celebrating the power of creativity, technology, and collaboration that drives success in the digital age.
Need for info ?
Ready to join our initiatives ? Just fill up this form and we'll get in touch very shortly !
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